You are reading this article because you have a high bounce rate for your website. But don’t worry, I can help you in understanding and can help in reducing the bounce rate for your website.
When Google evaluates the content of a website and order it’s ranking, it looks for hundreds of factors. All these factors are concerned with the inclusive content of the website. Google shows the most relevant content first when it answers to the zillions of search queries daily.
One of the important factors which define the relevancy of content is the Bounce Rate. Before knowing about the bounce rate you have to know about Visit metrics, single-page visit, and bounce.
What is the visit?
When a user comes to your website and close the browser or move to another website after browsing your website then this is weighed up as a single visit. And a user can have multiple visits over a day or month, that’s why the visits are always more in number than unique visits.
What is a single page visit?
A website visit is reviewed as a single page visit when the user leaves your website from the landing page without browsing other pages of your website. If the landing page and exit page of the user is different from the visit is not treated as a single page visit.
Note:- the Landing page is the page on your website from where a user enters your website and the exit page is the page from where user exit to your website.
What is a bounce?
A bounce is a single-page session on your site like when a user visits your website, and he/she leaves your website without triggering an event on your site then it is measured as a bounce.
In analytics, the bounce is calculated as a session that doesn’t trigger more than one signal to the analytics server.
What is the bounce rate?
Bounce rate is the ratio of single-page sessions to all sessions or the percentage of all sessions on your site in which users viewed only a single page and don’t trigger more than one request to the Analytics server.
How Google analytics calculate the bounce rate?
In analytics bounce rate is calculated for individual pages or for a complete website. Formulas for calculating bounce rate is given below.
Bounce Rate (for individual page) = single-page sessions to all sessions for that page
Bounce Rate (for complete website) = total single-page sessions to all sessions for the website.
When a single page visit is not treated as a bounce?
If a user triggers more than one request to the analytics server then the single page visit is not sum up as a bounce. A single page visit is not reflected as a bounce rate in the following cases
- For event tracking ( like user click on the video play button)
- Social interaction tracking ( user shares the website content on social media)
- Auto execution of tracked events (auto-play of embedded videos which are being tracked)
- Multiple duplicate analytics code (Like in header and footer. But it is not recommended having multiple duplicate analytics code on a website).
Top 5 Way to reduce bounce rate
- Create a landing page with compelling call-to-action (CTA).
- Try to target keywords with high-value traffic.
- Speed up your page load time.
- Make your site user-friendly and easy to navigate.
- Attract the right visitors.