How To Write an Optimal Meta Title Tags For SEO [Ultimate Guide]

write optimal title tag

Table of Contents

Writing a title tags is a fundamental practice in content writing (Somehow in copywriting).

The title tag is the first thing that introduces your website to the user or customer. Your title tag should leave a better first impression on website visitors.

What if you put a lot of hard work into writing a piece of content? And your title isn’t able to get click-through by user?

So before writing content or article, you should come up with a title idea that can get more clicks and will pay for your efforts that you are going to put in writing the article.

When I was new to SEO, I learn to write title tags first. I got the inspiration to write the title from Dan Lok’s (Successful Entrepreneur) Video. And the best part is that my article started getting organic search clicks for competitive keywords.

Pushing someone to take action

By Dan Lok

Backlinko examined 5 million Google search result and listed the following stats about the title tags

  1. 15 – 40 character title tag has the highest CTR
  2. The title tag has a 14.1 % higher CTR if it contains a question in it.
  3. Sentiment also matters in the title tag. Either positive or negative predilection improve the CTR by almost 7%
  4. If the title includes “Power Words” then CTR will be reduced by 13.9%
  5. The #1 position result on Google’s organic search result page has an average CTR of 31.7%. (Title tag implies a lot for #1 position on Google).

This guide will teach you how to write a title tag that will improve your CTR.

I have written this Title tag ultimate guide, especially for SEOs or Digital Marketers.

This post might be a long one, but you will get to know from zero to advance about how to write title tags that converts. So add this page to bookmarks and read it whenever & wherever you can.

I am ready to hear from the readers. If you find any mistake or update, please feel free to write it in the comment.

So without further due, let’s get started with the article.

What is the Meta Title?

When you perform a Google search, Google bots read and display the Meta title information of every query related page.

Title tag first impression

As you can see on SERPs, the clickable headline is the title of a web page.

Moz defines that a Meta title is an element of Html programming language that specifies the title of a web page.

Technically the title tag is not meta-tag it is an HTML tag that goes inside the <head> tag of the webpage.

Code sample of a title tag is

<head> <title> Webpage meta title here </title> </head>

html title tag

Here <title> is the opening tag and </title> is the closing tag in the Html programming language format. And the content between these two opening & closing tags is termed as the title.

Meta titles are a mandatory segment of search engine optimization.

When the title tag is set up correctly, it can be the determining part between someone clicking on it or going elsewhere. That is why choosing a meta title precisely is essential. It should be as accurate as achievable to reflect what’s on the page.

Note: Its designation has to be simply a title or title tag. Adding meta to it is theoretically wrong. The reason is that it is not meta specification in HTML, it is a separate tag in HTML language.

However, in practice, the title is a part of the header and counted in meta-data of a web page.

Why is Meta title tag important?

Meta title defines what the content website page has, that is visible to both user and search engine bots. Search engine bots read the title from the HTML code of the webpage, and the user reads it from the search engine result page. There are three key places where the title tag is used.

1. On Search engine result page

When an individual search for any query the first thing, he/she get to know about your website is your title tag. Even if your website ranks higher, it may not get clicks if it doesn’t attract the user. So every indexable page of your website must have an SEO friendly title.

title on serps

Example of title on search engine result page

As you can see in the above picture the marked text is the title that is visible to a user when they search a query.

2. In Web Browser Tabs

The title tag is also displayed at the top in your web browser tabs. It acts as a remark for who has many open browser tabs, and If your title is unique, and has a keyword in front, then it is easily recognizable.

Title in browser tab

Example of title in web browser tabs

The above picture shows an example of a title in web browser tabs. And the SEO keyword is used in the front of the title.

3. On Social Networks As retrieved links

When a user shares your page on an external website (especially on social media),  then the website decides what to show other users about the link.

Example of title on Social networks as retrieved links

Here is an example of Facebook which shows some text as title and description about your page. Sometimes the text is shown along with an image.

Have one thing in mind some social media websites have their specific title tags to be inserted in the website code, like twitter meta tags. You can identify that title using twitter meta cards.

The above explained the key places that make your website title as a relevant factor. If you use a poorly formatted title for your website, firstly it will not rank on the first page of Google even if you get there, you may not get sufficient clicks.

Technical Consideration of the title tag

As being a part of on-page SEO, the meta title tag has technical consideration. You should learn those technical guidelines when writing an optimal title tag

1. Length of the title tag

Length of title tags

The average or ideal length of a title tag is 50 to 60 characters, and the absolute length of a title tag is 65 characters. If you use more than 65 characters in your title tag then most search engines will cut off the extra length than 65 characters. It doesn’t mean that your title tag will not rank in the search engine, but the search snippet will become less attractive.
As per the Backlinko’s study, the title tag which has 15 to 40 characters, has the highest CTR.

2. Uniqueness of the title

Title tag is one of the important factors that tells crawler bot about the page content, so every page must have its unique title. Titles with the same content look like copies of each other and may compromise with the rankings.

3. Natural language

When you write a title tag, you must use the natural speaking or writing language. All the search engines are smart enough to track whether you are manipulating or spamming to rank higher. If you use too many keywords and repeat the same pattern over and over again they Search engines will not rank your title.

4. Keyword

The keyword must be front-loaded in the title. A title can have one or two keywords in that. One is primary and the other is the secondary keyword. Using more than two keywords in the title marks it as a keyword spammy title and hence can’t rank for a specific query in search engine.
The primary keyword will be the keyword for which you want to rank for and the secondary keyword may consists of the brand name or the location name.

How to write an optimal title tag?

You need to write an optimal title to stand out from the competition on the search engine result page. Here are my six key points of writing an optimal title tag.

1. Choose a primary targeting keyword

The first best practice of writing a title tag is to come up with a targeting keyword. Your targeting keyword should be the base keyword. Here is my process for choosing a primary targeting keyword for a webpage

  1. Choose a topic to create a webpage about
  2. Go to the Google keyword planner
  3. Check for the keywords and the other related keywords
  4. Look at the stats and choose the keyword with lower or moderate competition with higher search volumes.
  5. If you find more than one such keywords, then compare and choose the best performing one.

Examples of primary keywords are “title tag” and puma shoes.

2. Look for long-tail variation of your primary keyword

The second step for choosing the title keywords is to look for the long-tail variations of the primary keyword, which you have chosen using Google keyword planner in the previous step. Long-tail variation keyword allows you to target the specific search intent audience.

For example, our primary targeting keyword is “title tag”, and you choose to “write optimal title tag” as the long-tail variation of your primary keyword. Then you can target the audience, which is looking specifically for writing an example of a title tag.

For choosing the long-tail variation of primary keyword, you can either select from answer the public or Google’s LSI keywords. Process for choose long-tail variation of primary keyword

  1. Search for a query in the google search engine
  2. Reach at the very bottom of the page
  3. Here you find the LSI keywords related to your primary keywords
  4. Choose out of them as per your requirements and again check the search volume and competition using google keyword planner or any other tool.

3. Draft your basic title tag

Now it’s time to draft your basic title tag. When you find out the best suited long-tail variation for your primary keyword, it’s time to write a basic title tag.
For example, my primary keyword was title tag and write optimal title tag is the long-tail variation of the keyword. Now I will try to form out some sentences out of that I will choose the sentence or title which looks authentic to my topic.

4. Look at what is unique about your content

The title tag you have draft need to be unique. Unique title tags have more chances to rank higher than a duplicated title tag. Google algorithmic updates also outranking the duplicated content.
For checking the uniqueness of your title either type you title in the google search bar or use any online plagiarism detection tool.

5. Take advantage of your brand

Here a thing comes into play that is branding. If you have good brand visibility, then you should use your brand name at the end of the title tag. Even if you don’t have good brand visibility, then you should use your brand name with a purpose to improve your brand visibility online. Your brand name should be easily memorable and unique.

6. Write for your customers

You may have heard about the famous quote in digital marketing. Write for the customer, not for Search engine
If others like you google will also like you.
These quotes are based on the customer interest-based content marketing.
If you write a title tag by keeping the customer needs in your mind, then you can come up with a title that will fit the customer needs.

Example of clickable titles

There are various advantages of driving clicks to your webpages. As it drive traffic to your website also improves your search engine rankings.
CTR stands for click-through rates. Higher the CTR means improved rankings, more business to the website, and finally increased sales.
Note if your webpage has a higher CTR than the other webpages for the same specific keyword, then Google will give priority to your webpage to rank on #1 in SERPs. And higher the ranking means greater CTR.
Now it’s your time to optimize your title to rank higher in google search.

Example Of Clickable Titles

Example: 1 How To Create A Blog In 5 Minutes
CTR: 45%

Example: 2 How to Choose the Best Blogging Platform in 2019 (Compared)
CTR: 41%

Example: 3 Catalysts of Terror: The Prevalence and Danger of Copycat Attacks
CTR: 32%

Example: 4 Top 10 Hackathon Ideas 2018
CTR: 28%

Example: 5 Struggling For A Blog Post Headline? 50+ Viral Headline Examples
CTR: 22.2%

How to add title tags on the WordPress website?

If your website is running on WordPress CMS (Content Management System), then it will become easier to change the title tag and meta description tag of any webpage. You don’t have to include title tag and meta description in the coding. You have to enter your title in some kind of simulating plugin, and that plugin will automatically insert the title in the webpage code.

1. Using Yoast Plugin

Yoast SEO is the #1 top rated SEO plugin for wordpress website that allow you to edit meta information without hassling with code.

yoast seo plugin

Here is the process of editing meta title and description using Yoast SEO plugin

1. Login to your website’s wordpress Dashboard

2. If you have installed Yoast SEO plugin then navigate to Yoast SEO plugin otherwise install Yoast SEO plugin.

3. Select the post or page that’s title you want to change from the left side menu

4. Scroll down the page untill you reach the Yoast SEO plugin section

5. Click on “Edit Snippet”

6. Change the title content under the headline “SEO title”

7. When you finished editing, Click “close snippet editor”

8. Ensure that the snippet preview is showing the SEO title properly.

2. Using All-in-one-SEO plugin

All-in-one-seo is the another most trusted SEO plugin for wordpress websites. Here is the process for updating title on wordpress website using All-in-one-SEO plugin:

1. Login to your website’s wordpress Dashboard

2. If you have installed All-in-one-SEO plugin then navigate to All-in-one-SEO plugin otherwise install All-in-one-SEO plugin.

3. Select the post or page that’s title you want to change from the left side menu

4. Scroll down the page untill you reach the All-in-one-SEO plugin section

5. Click on “Edit Snippet”

6. Change the title content under the headline “title”

7. When you finished editing, close snippet editor

8. Ensure that the snippet preview is showing the title properly.

What Next to do once you rank in the top 10…

Once you ranked in the top 10, it’s become more important to stay on the first page and acquire one of the first three spots.
Even if you ranked on the first page, this should be more of a focus to stay there.
Here are some tips from the Ahrefs blog that will improve the CTR rate of your title.

1. Add emotion to the title

The use of power words tap into people’s emotions. Using such words into title tags can do wonders for CTR.
Tips, Tricks, Free, Remarkable, etc. are such powerful words.
Here are two questions you have to answer whenever you use power words in title tags.
What does your content offer that’s unique?
What pain points do people searching for this query have?

2. Add brackets and parentheses

I used brackets/parentheses to improve the readability of the title. For example, How to Improve Domain Authority? [10 Days Cycle].
Parentheses can also help improve click-through rates (CTR).

add parenthesis to title tag

3. Use curiosity gap to entice the click

The curiosity gap is the space between what we know and what we want or even need to know.

Joanna Wiebe

It’s the basic technique used in copywriting to entice clicks.

I have seen such titles on the UC browser news. 90% of the UC news titles create the curiosity gap. 

You have to be careful with this technique because your rankings may go down through the clickbait route.

If you use this technique in writing title tags, then your webpage content needs to be related to the title and will fill the curiosity gap. Otherwise, the visitor will bounce back from your website, and your ranking will get harmed.

4. Front-load your keyword

Put your primary targeting keyword at the beginning of the title tag. Here are some reasons that describe the benefits of front-loading your keyword:

  1. It catches the attention of the visitor.
  2. It could be a ranking factor.
  3. It can result in more keyword-rich links.

Common Mistakes made with the title writing

Title is the first segment or element of your website that entices the clicks. So writing a clickable title tag is the primary requirement of the webpage. Before writing a title tag, you should avoid these common mistakes done when writing a title.

1. Duplicate Title Tag

It isn’t a one time process that you create one time and use it all over the website or recycle it on nearly similar web pages. Duplicate title tag is the common mistake done by the non-SEO persons.

How to fix Duplicate title tags?

Every webpage should have a unique title based on the content of that webpage. You can check for duplicate title tags using Ubersuggest, Google search console, or Screaming frog tools.

2. Title Length is Too Short

Search engine’s are not encyclopedia or a product catalog websites that can rank your short length title’s webpages like “Classic 350”. Your title needs to be of good length like “Royal Enfield Classic 350 With Price in India”.

How to fix short length title tags?

Add enough information to your title tag so that it indicates the content of the webpage. 

Bonus tip: Title tag with 50-60 characters has higher chances to get clicked.

3. Title is too long

There is no specified length for the title tag, but the title tags more than 65 characters get truncated by the most search engines. They possibly lose their meaning by truncation. 

How to fix long length title tags?

If you are using WordPress, then use SEO plugins like Yoast SEO, All in one SEO. These plugins will show you length alerts when writing title tags. You can also use SERP simulator tools to check whether your title tag fits in the 65 characters limit.

4. Over-optimized title tag

SEO beginners over-optimized the title tags most of the time. They either keyword stuff or used unnatural flow for writing title tags. An example of an over-optimized title is Samsung phone, Best Android Phone, Samsung Galaxy.

How to fix an over-optimized title tag?

Write a title tag with one primary keyword or use a long-tail variation of that primary keyword. And try to write the title with natural flow. For example, Best Samsung Galaxy Android Smartphone With Price.

5. Using inappropriate Abbreviations

“Digi. Marketing Ag. in India” or similar shorter words are the bad you can do writing with the title tag. Abbreviations are good, but search engines can’t read those terms correctly.

How to fix inappropriate abbreviations in the title tag?

Use full-length words and there are some predefined abbreviations that I recommend using such as USA, SEO, PPC, etc.

6. No value addition to title tag

Content should be user-oriented, written for real users, not for bots. Wisely choose the title for your webpages that will make user to visit your website. “Buy New Home in India” is an example of a spammy title.

How to fix?

The title should be informative and be an ideal mixture of primary keyword, CTA factor, and short information. Check Google result for getting inspiration to write a value-added title tag.

7. Targeting keyword is not at Beginning

Targeted keywords should be used upfront of the webpage title.

How to fix?

Try to use the targeted keyword at the beginning of the title, but not for the price of being grammatically or semantically incorrect.

8. Clickbait in Title

It is important to attract visitors to your websites, but you need to be honest with your customers. Curiosity gap and eye-catching titles doesn’t mean that you can put anything that doesn’t relate to your content.
Earlier it was a good practice to use such techniques to get website visits. But those days are long gone these tactics doesn’t work anymore.
Example of a clickbait title: What happens next when this girl hugs a homeless person

How to fix click-bait in title tag?

Write the actual title tag which relates to your webpage content.

9. Not using natural language in title tags

Most of the business uses unnatural languages in title tags. They either put main keywords with some other keywords with any meaning. For example: “Under $99 Puma Shoes | Latest Edition”.
This type of title does rank now as they have an unnatural flow of language.

How to fix?

Try to use natural language instead of keywords stuffing. For the above example, natural language will be “Latest Edition of Puma Shoes Under $99”.

Why won’t Google use my title tag?

If you spend hours upon hours in optimizing your titles until you think they are perfect, and then Google decided to pick another title for the query. You will get in a panic. Not getting listed may kill your business reach. Here is the only question comes to your mind is that why is Google not picking up my title?

Below are some points which may answer to this question why is Google not picking up my title:

1. Your Title Is Keyword-Stuffed

Google algorithm is smart enough to decide which title is natural and which is enforced to be ranked higher.

In spit of getting ranked for several keywords, you may have stuffed your title tag with keywords. Google may choose to rewrite it to be more useful. 

2. Your Title Doesn’t Match The Query

If your webpage content matches the query asked in Search engine but doesn’t presented well in the title, then google will rewrite your display title. It’s not a bad thing that your title is being rewritten but you should consider improving it to match with the search keyword and their intent.

3. You Have An Alternative Title

In some case when you provide additional meta title tags for Facebook and Twitter, Google may choose either of those title tags according to the necessity. But if this creates an undesirable display title, then you might want to rewrite the alternative data.

Common Faqs About Title Tag or Meta Title

What is meta title example?

A Meta title is the title that will be apparent to everyone when they search for a query. A title tag may consist of one or two keywords. Placing the keyword upfront of the title delivers the title SEO favorable and more appealing.

What is the meta title in SEO?

SEO meta title is the identifier heading of a webpage which is visible to user when they search for a query and to search engine crawlers when they crawl your website to rank for a specific query.

How do you write a meta title?

Meta title theoretically is termed as title. To write a meta title you need to follow some technical specifications which are length, uniqueness, and keywords. 50-60 character is the ideal length and 65 characters is the absolute length of a title tag.

What is meta title and meta description?

Meta title and meta description are the information tags that are visible to both search engines and users. When a user search for a specific query then the content listed on the search result is the meta information of webpages.

Is title a meta tag?

Theoretically, the title is not a meta tag. The title is an HTML programming language tag. As both provide information to search engines about the webpage, but both the terms are different.

What is the difference between title and meta title?

Title is an HTML attribution tag which identifies the content of a webpage. Sometimes title tag is also called a meta title. But theoretically, it is simply a title.

What is a webpage title?

A webpage title is the Html attribution tag which identifies the information about the page, that what the content on*page is about? Every webpage should have a unique title.

How long is meta title?

The ideal length for a meta title is 50 to 60 characters and the 65 characters is the absolute length of the meta title. If you use more than 65 keywords then the search engine will cut the rest and will show only 65 characters on the search engine result page.

How many keywords should be in a title tag?

The perfect optimal title can have one or two keywords. One is primary and the other is the secondary keyword. The primary keyword is the main keyword for which you want to rank and the secondary keyword is the complimentary keyword of the primary keyword.

Where do title tags appear?

Title tag appears at three main places on search engine result pages, in web browser tabs, and on social media networks as a fetched or retrieved links.

What makes a Good SEO title?

There is no example of a perfect title, there are some technical considerations that makes a good SEO title and can improve your rankings. Those technical considerations are the length of title, uniqueness of title and keywords.

Final Thoughts

Title tag writing is not that much hard and complex; it requires a little bit of time, efforts and technical consideration. I am sure that after reading this article you can write an optimal title tag.
Although there is no 100% perfect title tag example but you can rank higher by experimenting. You should stick with a specific process and title writing technique that works best for you.
Do you know any other tactic or tip to write an optimal title tag? Please leave your comment.

Reference Sites

https://www.lifewire.com/meta-title-2652613
https://moz.com/learn/seo/title-tag
https://www.thebalancecareers.com/mistakes-with-meta-titles-3515320
https://www.hostinger.in/tutorials/wordpress-meta-description
https://www.woorank.com/en/edu/seo-guides/title-tag-seo
https://ahrefs.com/blog/title-tag-seo/
https://databox.com/blog-title-examples

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